Jelly - First Impressions
Jelly was founded by Biz Stone (co-founder of Twitter) and Ben Finkel (previously at Twitter and co-founder of Flurth). The app officially launched January 7th. According to the website, “Jelly is designed to search the group mind of your social networks—and what goes around, comes around. You may find yourself answering questions as well as asking. You can help friends, or friends-of-friends with their questions and grow your collection of thank you cards. It feels good to help.”
After playing around with Jelly, here are my initial thoughts:
- In a 140 characters: It’s Quora meets Instagram. The app lets you ask questions with photos and tap into your extended social graph on Facebook and Twitter to get answers. It reminds me of an app that had a brief burst of popularity a few years ago, Thumb. Where it differs is a rich design meant to highlight photos and allow for longer-form answers. Thumb was designed for quicker, thumbs up or thumbs down responses with the option to add a comment.
- So far there’s surprisingly a lot of interaction on the platform. I saw a number of questions receive an upwards of 15 answers within minutes, each ranging from 1-2 sentences.
- To do well, it still needs a number of functionalities: the ability to follow people, tagging and the ability to search for questions related to you, the ability to include photos in your answers, and the ability to fill out a profile.
The ability to search will be especially important for marketers looking to interact with a community. Someone could post, “where should I stay in New York?” And with search, The W could be the first to answer with a thoughtful response and a sale could result a few minutes later. The possibilities are endless, for everything from makeup tips to recipes for dinner tonight.
Now it’s your turn, what do you think? What will you use Jelly for? How will marketers use it? Do you think it will gain traction? http://jelly.co/f/d256